{"id":439,"date":"2025-11-20T12:50:18","date_gmt":"2025-11-20T15:50:18","guid":{"rendered":"https:\/\/mag.forest.watch\/?p=439"},"modified":"2025-11-21T11:42:56","modified_gmt":"2025-11-21T14:42:56","slug":"tedxlisboa-um-bilhete-uma-arvore","status":"publish","type":"post","link":"https:\/\/mag.forest.watch\/ar\/global\/tedxlisboa-um-bilhete-uma-arvore\/","title":{"rendered":"TEDxLisboa: \u062a\u0630\u0643\u0631\u0629 \u0648\u0627\u062d\u062f\u0629 \u0648\u0634\u062c\u0631\u0629 \u0648\u0627\u062d\u062f\u0629"},"content":{"rendered":"

Uma a\u00e7\u00e3o real com tecnologia da Forest Watch que liga Lisboa \u00e0 floresta amaz\u00f3nica.<\/h4>\n\n\n\n

H\u00e1 tr\u00eas anos decidimos que cada bilhete do TEDxLisboa<\/a> iria ajudar a preservar uma \u00e1rvore na floresta amaz\u00f3nica. N\u00e3o bastava afirm\u00e1-lo, tinha de ser vis\u00edvel e vivido. Lan\u00e7\u00e1mos ali a primeira experi\u00eancia coletiva mundial que tornava transparente e clara uma a\u00e7\u00e3o de preserva\u00e7\u00e3o ligada a um evento.<\/strong><\/p>\n\n\n\n

No check-in, cada pessoa ativa a sua \u00e1rvore e d\u00e1 vida \u00e0 Floresta TEDxLisboa. A partir desse momento, a a\u00e7\u00e3o transforma-se numa experi\u00eancia imersiva que une a audi\u00eancia em torno do mesmo projeto. De Lisboa, o globo roda at\u00e9 \u00e0s coordenadas da EcoArts<\/a> na Amaz\u00f3nia e mergulha nas 700 \u00e1rvores reservadas, uma por cada participante do evento. <\/p>\n\n\n\n

Monitoriza\u00e7\u00e3o por sat\u00e9lite e ativa\u00e7\u00e3o individual<\/h3>\n\n\n\n

A plataforma n\u00e3o mostra apenas um ponto no mapa. Cada \u00e1rvore tem esp\u00e9cie identificada, n\u00famero \u00fanico, coordenadas e um perfil completo que qualquer pessoa pode abrir. A monitoriza\u00e7\u00e3o inclui biodiversidade, carbono, clima, inc\u00eandios e dados de solo, entre outros<\/strong>. \u00c9 prova, n\u00e3o promessa.<\/p>\n\n\n\n

A campanha come\u00e7ou em 2023, repetiu-se em 2025 e continua em 2026. Pela transpar\u00eancia, por n\u00f3s e pelo futuro. Atrav\u00e9s de c\u00f3digos QR, cada participante pode acompanhar a \u00e1rvore que ajudou a preservar, garantindo credibilidade no processo de compensa\u00e7\u00e3o de carbono. \u00c9 simples, \u00e9 tang\u00edvel, \u00e9 verdadeiro.<\/p>\n\n\n\n

As a\u00e7\u00f5es de Marketing ESG podem ser apaixonantes e educativas.<\/strong> Por outro lado, a\u00e7\u00f5es n\u00e3o demonstradas desvalorizam e desacreditam tudo o que est\u00e1 ligado \u00e0 sustentabilidade. Se \u00e9 verdadeiro, mostre-o. Se est\u00e1 do lado do p\u00fablico, exija v\u00ea-lo. Depois, passe a palavra.<\/p>\n\n\n\n

\n
FLORESTA TEDxLISBOA<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

\u064a\u0633\u062a\u062e\u062f\u0645 TEDxLisboa \u062a\u0642\u0646\u064a\u0629 \u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u063a\u0627\u0628\u0627\u062a \u0644\u0631\u0628\u0637 \u0643\u0644 \u0645\u0634\u0627\u0631\u0643 \u0628\u0634\u062c\u0631\u0629 \u0641\u064a \u0627\u0644\u0623\u0645\u0627\u0632\u0648\u0646 \u0628\u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0644\u0645\u064a\u0629. \u0644\u0643\u0644 \u0634\u062c\u0631\u0629 \u0646\u0648\u0639 \u0645\u062d\u062f\u062f \u0648\u0645\u0639\u0631\u0641 \u0641\u0631\u064a\u062f \u0648\u0625\u062d\u062f\u0627\u062b\u064a\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0648\u0645\u0631\u0627\u0642\u0628\u0629 \u0645\u0633\u062a\u0645\u0631\u0629 \u0644\u0644\u0643\u0631\u0628\u0648\u0646 \u0648\u0627\u0644\u0645\u0646\u0627\u062e \u0648\u0627\u0644\u062a\u0631\u0628\u0629 \u0648\u0627\u0644\u062d\u0631\u0627\u0626\u0642 \u0648\u0627\u0644\u062a\u0646\u0648\u0639 \u0627\u0644\u0628\u064a\u0648\u0644\u0648\u062c\u064a. \u0639\u0645\u0644 \u0644\u0644\u0645\u062d\u0627\u0641\u0638\u0629 \u0639\u0644\u0649 \u0627\u0644\u063a\u0627\u0628\u0627\u062a \u062a\u062a\u0645 \u0645\u0631\u0627\u0642\u0628\u062a\u0647 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u0623\u0642\u0645\u0627\u0631 \u0627\u0644\u0635\u0646\u0627\u0639\u064a\u0629 \u0648\u064a\u0631\u0628\u0637 \u0644\u0634\u0628\u0648\u0646\u0629 \u0628\u063a\u0627\u0628\u0627\u062a \u0627\u0644\u0623\u0645\u0627\u0632\u0648\u0646 \u0627\u0644\u0645\u0637\u064a\u0631\u0629 \u0628\u0634\u0641\u0627\u0641\u064a\u0629 \u062a\u0627\u0645\u0629.<\/p>","protected":false},"author":3,"featured_media":487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,20,54,26,1,23,10],"tags":[16,111],"class_list":["post-439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-compliance","category-esg","category-europa","category-floresta","category-global","category-rastreabilidade","category-tecnologia","tag-marketing-esg","tag-tedxlisboa"],"_links":{"self":[{"href":"https:\/\/mag.forest.watch\/ar\/wp-json\/wp\/v2\/posts\/439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mag.forest.watch\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mag.forest.watch\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mag.forest.watch\/ar\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mag.forest.watch\/ar\/wp-json\/wp\/v2\/comments?post=439"}],"version-history":[{"count":16,"href":"https:\/\/mag.forest.watch\/ar\/wp-json\/wp\/v2\/posts\/439\/revisions"}],"predecessor-version":[{"id":492,"href":"https:\/\/mag.forest.watch\/ar\/wp-json\/wp\/v2\/posts\/439\/revisions\/492"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mag.forest.watch\/ar\/wp-json\/wp\/v2\/media\/487"}],"wp:attachment":[{"href":"https:\/\/mag.forest.watch\/ar\/wp-json\/wp\/v2\/media?parent=439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mag.forest.watch\/ar\/wp-json\/wp\/v2\/categories?post=439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mag.forest.watch\/ar\/wp-json\/wp\/v2\/tags?post=439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}