Leonardo Lourençon
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From space to soil: the new era of environmental traceability
Environmental transparency is no longer a promise, it has become proof. In agribusiness and ESG chains, tracking the origin, history and environmental conditions of each area is now as strategic a differentiator as productivity or logistics. The integration of satellites, public data, digital inspections and physical tracking has created a new infrastructure for...
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The end of climate ambiguity: what is Net-Zero, really?
While Carbon Neutrality focuses only on CO2 and offsetting, Net-Zero is the standard of ambition demanded by the IPCC. Net-Zero requires the reduction of 90% of ALL GHGs across your entire value chain, allowing offsetting (with Nature-Based Solutions) only to the irreducible minimum
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The greatest legacy of the space race is not on the moon, but in protecting forests
The great achievements of space exploration are down here, with satellite technologies enabling immediate reactions to environmental threats, which strengthens our ability to live more sustainably
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We simplify science and democratize knowledge to save ecosystems
We live in a paradox: never has so much science been available about the planet, and never has deforestation advanced so quickly. But we at Forest Watch are tackling this contradiction with purpose and innovation
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Between earth and data: a call for phygital
We exist in two worlds that can no longer be separated - the physical and the digital. And, as phygital beings, we have a choice to make: transform this condition into a real connection with the world, through presence and conscious attitudes; or disperse ourselves
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The race for satellite monitoring in Brazil
Governments and companies are increasingly in need of big data and AI algorithms. But in Brazil, even with advances such as PRODES, public satellite solutions are still limited, generating dependence on foreign suppliers
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The power of reforestation: from family soil to the global stage
With robust governance and certification, Brazil can use its vast territory to occupy a leading position in forest restoration and consolidate itself as a benchmark in natural climate solutions